Unfiltered.

Unapologetic.

RAW.

The Raw Sentiment is opinion writing on CrossFit, midlife fitness, perimenopause, and the mindset underneath all of it. Written by Dr. Vickie Duncan, PhD, functional nutrition practitioner and CrossFit athlete. No hedging, no pep talks, no both-sides filler. If you want the polite version, it exists everywhere else on the internet.

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Masters Athletes Built This Sport. HQ Still Treats Them Like a Side Event.
Masters Athletes Built This Sport. HQ Still Treats Them Like a Side Event.

The people paying the bills deserve more than a highlight reel and a hashtag.

Look at the membership roster of any affiliate and count the people over 35. In most gyms that group is the majority. They sign the longest contracts, refer the most friends, buy the nutrition add-ons, and show up in January and July alike. They are the financial spine of the affiliate model.

Now look at how the sport covers them. A few social clips during the age-group events. Names misspelled in graphics. Broadcast windows that treat the 55-59 division like a warm-up act for the real show. The message is clear, and the message is wrong.

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